Successful brands stem from solid brand strategies.

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    • Defining what the brand is intended to represent
    • Outlining key business objectives
    • Reaffirming target audiences and product/service offerings
    • Identifying key differentiators and competitive advantages
    • Connecting brand positioning to desired business outcomes

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Walt StrasserExecutive Vice President, Minibar Systems, Inc.

Karen Karen has over 15 years of rational experience at the pharmaceutical and healthcare markets. MarketPoint’s principals bring a unique perspective to marketing and branding projects. They don’t specialize in one industry, so they don’t have any preconceived notions about what the market wants. Their research painted a clear picture of the needs and values of our members. And the recommendations they provided drew on best practices they’ve learned from their work with clients in several industries. They challenged some long-standing assumptions, here. But in the long run, they helped us build even stronger relationships with our members.

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