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The Daily Record has named Laura Pasternak, Principal, MarketPoint LLC, to its 2019 listing of Maryland’s Top 100 Women.

The Daily Record began Maryland’s Top 100 Women in 1996 to recognize outstanding achievements by women demonstrated through professional accomplishments, community leadership and mentoring. bc9e2f62bbe19e0ba7010385d8230d65

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Recently, I came across a LinkedIn post that railed against crowdsourcing and its negative impact on freelance design, in particular. The author’s point was simple enough: Crowdsourcing sites (like DesignCrowd, Crowdspring, 99designs, and countless others) run contests in which graphic designers compete by submitting what they believe is the best design solution to a challenge brought by a client. The winner gets paid; the losers usually get nothing. This exploits those who participate and are not chosen and drives down the market price of design projects for all designers.

He’s right, but shortsighted.

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George Wurtzel is blind. But that doesn’t stop him from teaching woodworking at Lighthouse San Francisco and Enchanted Hills Camp for the Blind. And why should it?

“Just because you can’t do it doesn’t mean that I can’t do it,” laughs George. “I can’t run a four-minute mile. There are some people who can, but don’t tell me that I can’t do it. Give me the tools. Give me the opportunities. Give me the education. Give me the accommodation that I need and let me try and fail on my own.”

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Saying “please” and “thank you” seems to be a lost art. At least that’s the conclusion you might have drawn, had you joined us for Halloween. Children wandered up and down the sidewalks, barely making eye contact with one another – some talking on their smartphones, some listening to music through their earbuds – and as they stuffed treats into their plastic pumpkins and trick-or-treat bags, less than half bothered to say, “thank you.” ef8909f5c9db055567a9f3777b8fd32a

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Writing for Campaign Magazine, Simon Gwynn revealed, today, Volkswagen’s new 91a9d2365f66370d5f7f94ceb9779260: to become “less German.”

On the surface, one might wonder whether being perceived as “less German” is, as far as strategies go, about 73 years behind history. Let’s not forget that Volkswagen once made the transition from “the German people’s car” to a friendly global brand in the wake of Adolf Hitler’s demise. 3acb8e1dba1334206c2db943df998544

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Customers sometimes ask, “How can organizations like mine keep coming up with fresh material to share on social media?”

Well, here’s a very short answer that might make it easier to find material. And the best part is you already know the mnemonic. ace6bbe59e636a67633b3ea2de1491fb

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The language of extremes has become commonplace.

How many times can we be told a movie is “the most poignant drama of our time” or an actor has given “the best performance of his life”? Is there any reason to believe people who tell us an event is “unprecedented,” or a tennis exhibition features the “perfect match-up,” or a piece of jewelry is “one-of-a-kind?” What turned frisbee into “extreme frisbee,” and what distinguishes kickboxing from “ultimate” kickboxing”?

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Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your branded content isn’t taking off? (p. 131) …where your next VP of Marketing is coming from? (p. 203) It’s all in here. Tom explains the promise of big data (p. 201) …why there’s a disconnect between marketing and sales (p. 196) …the folly of loyalty programs (pp. 62, 115) …which social media strategies will work and which won’t (p. 81) …and much more. In fact, you’d better buy two copies of this book – since it’s printed on both sides of the page, you’ll need a spare to hang the cartoons printed on the back of the ones you’ve already hung!

Buy it here: 996dc8cadd218515fa4c22265b61c3e8