Integrating Sales and Marketing

Not enough can be said about the importance of selling. From products and services to membership, to enrollment, and even enlisting support for a cause, every organization has something to sell.

At MarketPoint, we know how to engage the “sales engine,” developing talking points and “elevator speeches,” and establishing a sales mantra that reinforces and delivers on your brand. We can help selling professionals map strategies for their accounts and improve their presentation skills, while helping sales managers focus on behaviors that drive revenue, integrating the sales force with your broader marketing plan.

Furthermore, MarketPoint can teach your salespeople how to use the communications tools available to them and deliver the appropriate brand messages in your selling environment. We can provide interim marketing and sales management services to clients who are in transition, and mentoring for marketing and sales management personnel who are well established in their organizations.

TALK TO MARKETPOINT about integrating your marketing and sales efforts.


Laura is easy to work with, extremely intelligent and — most importantly — capable of developing a marketing plan which will help any business reach its goals. Her unique combination of marketing ‘know-how’ and creativity make her a perfect partner for any organization.

Jody MadronPresident, Madron Marketing & Publishing

Laura and Mike bring very different perspectives on brand and marketing, but they’re equally committed and energetic. Seeing our organization from both of their perspectives was helpful. I’m not aware of any other team that could carry their water bucket!

Marty OstendorfPresident, Absolute Service, Inc.

MarketPoint made this process painless. Our management was so impressed with the efficiency of MarketPoint’s plan that they quickly moved to put it into action.

Irene McAfee, Ph.D.Director of Academic Research at Macmillan/McGraw-Hill

MarketPoint’s principals bring a unique perspective to marketing and branding projects. They don’t specialize in one industry, so they don’t have any preconceived notions about what the market wants. Their research painted a clear picture of the needs and values of our members. And the recommendations they provided drew on best practices they’ve learned from their work with clients in several industries. They challenged some long-standing assumptions, here. But in the long run, they helped us build even stronger relationships with our members.

David BunchCEO, FedChoice