Communication is at the very heart of effective marketing. And managing how we communicate to each of our audiences is critical for success.
While internal and external audiences will vary significantly between organizations, most organizations’ audiences fall into seven broad categories: (1) customers, members, or supporters, (2) partners and distributors, (3) employees, (4) parent organizations and governing bodies, (5) overseers and regulators, (6) competitors, and (7) the public and the press.
An effective communications audit incorporates analysis of communications to all relevant audiences.
A Different Approach
Many consulting companies begin their communications audits by analyzing the “look and feel” of your messaging vehicles and recommending that more attention (and lots more money) be spent on changing your logo and improving consistency. And while maintaining a uniform brand is important, merely standardizing appearance will not increase revenues.
Our communications audits are based on efficacy, not appearance. We believe in asking the tough questions:
- Are your messages achieving the results you intended?
- Are your messages targeted appropriately to your audiences?
- Have you chosen the best communications vehicles?
- Is your messaging succinct and hard-hitting enough to cut through the clutter?
- Are you maintaining a consistent and relevant communications platform?
- Are internal messages spilling into external audiences?
We believe an effective communications plan is both integrated and tactically sound. We help clients develop clear message platforms and articulate them effectively to each target market. We help organizations develop messages that succinctly deliver their benefits and advance their brand. We map messages to target markets. And we incorporate metrics into our communications plans whenever they are meaningful.
fd7c7f67bf2ffcf75e84d56a1e3f5830 to improve your marketing communications.
Laura is easy to work with, extremely intelligent and — most importantly — capable of developing a marketing plan which will help any business reach its goals. Her unique combination of marketing ‘know-how’ and creativity make her a perfect partner for any organization.
MarketPoint listens well. They are great at extracting the key bits of information vital to formulating a marketing strategy.
MarketPoint asks the tough questions necessary to drive one’s business. They don’t let incomplete answers go by, and that’s important in achieving growth today.
MarketPoint helped us better understand our professional development and training market, and gain better insights into customer perceptions and our market position. We were so pleased that we extended our consulting agreement, which gave us more time to recruit and onboard a permanent senior marketing officer – who benefitted greatly from the strategies they developed while managing our team and our marketing efforts through the transition.