Planning a Product Launch

Nothing packs excitement for an organization like the launch of a new product or service. Innovations and clever brand extensions, when well conceived and strategically introduced, breathe life into a marketing plan.

But reintroducing or repositioning a product after a failed launch is a painful and expensive proposition. Non-congruent offerings can be disruptive to your core brand. And repairing the organization’s brand after it’s been damaged by a miscalculation can take years.

MarketPoint can guide your organization through the launch of a new product or service. From market research to choosing a product name or mark, to developing tag line, positioning statements and talk points, we help clients enter markets and reposition offerings successfully.

CONTACT US if you are considering a launch.


MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.

Walt StrasserExecutive Vice President Minibar Systems, Inc.

MarketPoint gives 100% to its clients.  They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.

James E. KierPresident, Kier Corporation

MarketPoint adapted quickly to our organization and our culture and worked effectively within our existing structure. Technically competent, highly resourceful, and irreverent to poor practices, they challenged us appropriately to improve our marketing operations.

Jack MaykoskiVice President, Training and Program Management, Graduate School USA

MarketPoint has been a great marketing partner for STUDIOS: taking the time to understand us, helping us get closer to our clients, providing invaluable market research and intelligence, positioning us to penetrate new markets and facilitate growth, pushing us to improve our communications strategy…and all while working with multiple constituencies in our New York, Washington DC, San Francisco and Paris offices. It’s tough to meet our expectations at STUDIOS, but their commitment and attention to detail has earned our respect since 2007.

Todd DeGarmoCEO/Principal of STUDIOS Architecture