Tag Archive for: Marketing

Tomorrow's immersive virtual reality experiences will require big data

Big Data

Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and analyzing data, our thirst for data grew.

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Some brands, like some plants, have great stickiness

Stickiness is Voluntary

To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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Brand Value

Infographic – Brand by the Numbers – 2014 August

This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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Getty is making great images available royalty free

Use Getty Images FREE (non-commercial applications only)

This is HUGE. Getty, the world’s mega-repository of commercial images, adds an “embed” option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Now, even Tiger Woods isn’t safe!

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Big Data Primer Infographic

Infographic – Big Data Primer – 2013 November

Big Data has already proven to be a game-changer in many industries, enabling organizations to boost revenues, develop innovative products, predict consumer response, anticipate market changes, and disrupt industries. This Big Data Primer infographic explains the sources of Big Data and begins to quantify its impact on business and industry in simple terms. For executives and managers alike. All sources cited.

© 2013 MarketPoint LLC, All Rights Reserved

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Guerrilla marketing for colleges

Three Guerrilla Tactics for Colleges and Community Colleges

Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject (Guerrilla Marketing, Houghton Mifflin), many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less apply it to something as narrowly focused as community colleges. The concept is simple: If you’re not a BIG business, Madison Avenue doesn’t care about you. What’s more, the marketing practices they prescribe for their BIG business clients won’t work for you. If you want to be successful in an increasingly competitive marketplace, you’re going to have to stop fighting in an arena you can’t afford: traditional advertising. You’re going to have to fight your fight in the trenches. Unglamorously. And that may mean swallowing your pride.

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Barista making coffee at a typical local business

Guerrilla Tactics for Local Businesses

We seem to get a lot of questions from local businesses about Guerrilla Marketing: how it works, how much it costs, whether it’s “beneath” a reputable business, and so on. So we thought we’d take a moment to answer some of those questions and maybe expose a few myths.

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Parking garage striped with white paint

A Marketing Dilemma for the Striping Paint Industry

Last week, we hired a contractor to spray a thick coat of tar on the small parking lot we share with a neighboring business. The prep work was substantial, as the two lots had fallen into disrepair under previous owners. Weeds had taken root in small cracks and in the crevices that mark where the original macadam was laid in sections. We completed the necessary pre-work, applying a bay-safe herbicide to kill the weeds at their roots, and scraping away the dead remains of the weeds. The new tar adhered beautifully, and provided an even black surface for the entire lot. Unfortunately, it also covered all of the parking lines.

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test your email before sending

This is Not a Test

Early this morning, we emailed our first quarterly marketing update to a patch-worked list of friends and clients. As with any first edition, the road to “ready” had been long and bumpy. But having worked through several test rounds with our freelance designer, we felt confident in the product, and it felt good to finally say, “Send it!”

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