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MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services (SMPS) event, Iron Marketer, in New York City, on February 18. The event explores the role of research in developing satisfying business relationships. d1ff5cdd90662e6ecd786945802e8738

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MarketPoint Executives Michael Zimmerman, and Laura Pasternak will present “Challenger Brands: Competing Against the Four-Year Schools” at the 39th annual conference of the National Council for Marketing & Public Relations (NCMPR), in Chicago, on March 11. The presentation has been designed to help community colleges establish a solid marketing position and boost enrollments. 56f495d0952c909ccd90b27922fca3ad

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Laura Pasternak, Principal and Chief Brand Strategist for MarketPoint, LLC, will speak at this year’s Berret-Koehler Book Marketing Workshop.  The event is sponsored by the American Society for Training and Development (ASTD), and will be held at the association’s headquarters on June 17, in Alexandria, Virginia. dba11b4aa5a63ba22527512a21b7dc2b