To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
https://yourmarketpoint.com/wp-content/uploads/2017/01/sneakers-1841430-SQUARE.jpg13321334Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2014-08-06 12:11:022019-03-19 14:51:50Brand by the Numbers
This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.
https://yourmarketpoint.com/wp-content/uploads/2014/08/I-Brand-by-Numbers-2014.png765751Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2014-08-01 17:59:092019-03-19 14:52:04Infographic – Brand by the Numbers – 2014 August
This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.
https://yourmarketpoint.com/wp-content/uploads/2017/01/supercomputer-1781372.jpg14671920Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2014-05-15 12:18:052019-06-09 12:44:22Say “Goodnight,” Ad Agencies – IBM is in the House
Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched the seismic impact that the mop-topped foursome had on American music and culture.
https://yourmarketpoint.com/wp-content/uploads/2017/01/bass-guitar-433969.jpg15042256Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2014-04-10 12:26:152019-03-19 14:56:05And the Brand Played On
This is HUGE. Getty, the world’s mega-repository of commercial images, adds an “embed” option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Now, even Tiger Woods isn’t safe!
Michael Zimmerman, Senior Marketing Strategist at Baltimore-based consulting firm MarketPoint LLC, has been appointed to the Board of XPX Maryland, a local chapter of XPX Global, a community of trusted advisors to privately-held businesses and their owners. Read more
https://yourmarketpoint.com/wp-content/uploads/2016/12/Xpx.png210211Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2014-03-06 09:12:552019-03-19 15:01:58Michael Zimmerman Appointed to Board of XPX Maryland
Laura Pasternak, founder and principal at Baltimore-based consulting firm MarketPoint LLC, has been appointed to serve on the advisory board for the UB Center for Entrepreneurship and Innovation (CEI). The board of 16 veteran entrepreneurs, scholars, and mentors advises CEI on its student-based initiatives and ongoing projects and programming. Read more
https://yourmarketpoint.com/wp-content/uploads/2016/12/UB3.png278278Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2013-11-04 09:50:542019-03-19 15:02:06Laura Pasternak Appointed to UB Center for Entrepreneurship and Innovation Board
Big Data has already proven to be a game-changer in many industries, enabling organizations to boost revenues, develop innovative products, predict consumer response, anticipate market changes, and disrupt industries. This Big Data Primer infographic explains the sources of Big Data and begins to quantify its impact on business and industry in simple terms. For executives and managers alike. All sources cited.
https://yourmarketpoint.com/wp-content/uploads/2013/11/I-Big-Data-2013.png761746Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2013-11-01 18:06:502019-03-19 14:56:42Infographic – Big Data Primer – 2013 November
If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up.
https://yourmarketpoint.com/wp-content/uploads/2017/01/Pbclub-Dreamstime-Stock-Photos.jpg18672800Michael Zimmermanhttps://marketpoint.com/wp-content/uploads/2016/10/Logo-Reverse-275x76.jpgMichael Zimmerman2013-10-29 12:47:432019-03-19 14:56:52Passing the Baton in a Super Mario World
Stickiness is Voluntary
To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.
Read more
Brand by the Numbers
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
Read more
Infographic – Brand by the Numbers – 2014 August
This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.
© 2014 MarketPoint LLC, All Rights Reserved
Read more
Say “Goodnight,” Ad Agencies – IBM is in the House
This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.
Read more
And the Brand Played On
Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched the seismic impact that the mop-topped foursome had on American music and culture.
Read more
Use Getty Images FREE (non-commercial applications only)
This is HUGE. Getty, the world’s mega-repository of commercial images, adds an “embed” option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Now, even Tiger Woods isn’t safe!
Read more
Michael Zimmerman Appointed to Board of XPX Maryland
Michael Zimmerman, Senior Marketing Strategist at Baltimore-based consulting firm MarketPoint LLC, has been appointed to the Board of XPX Maryland, a local chapter of XPX Global, a community of trusted advisors to privately-held businesses and their owners. Read more
Laura Pasternak Appointed to UB Center for Entrepreneurship and Innovation Board
Laura Pasternak, founder and principal at Baltimore-based consulting firm MarketPoint LLC, has been appointed to serve on the advisory board for the UB Center for Entrepreneurship and Innovation (CEI). The board of 16 veteran entrepreneurs, scholars, and mentors advises CEI on its student-based initiatives and ongoing projects and programming. Read more
Infographic – Big Data Primer – 2013 November
Big Data has already proven to be a game-changer in many industries, enabling organizations to boost revenues, develop innovative products, predict consumer response, anticipate market changes, and disrupt industries. This Big Data Primer infographic explains the sources of Big Data and begins to quantify its impact on business and industry in simple terms. For executives and managers alike. All sources cited.
© 2013 MarketPoint LLC, All Rights Reserved
Read more
Passing the Baton in a Super Mario World
If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up.
Read more