Brand Implementation: Putting Your Brand into Action
From marketing communications initiatives to customer service training and process development, we help you bring your brand roadmap to life.
In turn, your plan gets executed (not stashed on the shelf) and you have the strategic marketing support you need to implement the tools and tactics designed to strengthen your brand.
Working with your in-house team or our network, we provide the leadership necessary for ensuring effective brand implementation, from concept development to design and production.
Ongoing Brand Maintenance
MarketPoint’s goal is to provide guidance, strategic thinking and brand expertise – not total dependence. We understand that knowledge transfer is a critical step in the brand management process. We recognize that part of our success comes from helping you gain the knowledge and skills to effectively manage and implement your strategic brand roadmap on your own.
That said, we won’t abandon you, either. Our brand maintenance program provides an alternative—the right balance of support and independence. With our brand maintenance program, you can take advantage of:
- ongoing access to our strategists and their thinking
- outsourcing specific initiatives or functions, including social media and campaign management
- help with brand content, from blog writing and whitepapers to case studies and video communications
- quarterly brand reviews, including updates or modifications to your brand management plan, as necessary
Why is this important? Because your brand communications plan isn’t static. It needs to be flexible enough to adjust to changes in your industry and in the marketplace. Our commitment to your success extends beyond the plan, but without forcing co-dependencies.
CONTACT US today. We’re here to help.