Market Research

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    • uncover the market’s true perceptions of their offerings (products/services) and their brands
    • identify gaps between their perceived performance and their markets’ expectations
    • determine the values, needs and drivers of their audience (by segment)
    • validate and clearly define their market position
    • better understand their competition
    • quantify opinions and beliefs
    • evaluate performance
    • identify opportunities to increase engagement
    • explore levels of satisfaction
    • determine Net Promoter® scores and track changes over time
    • measure the efficacy of communications
    • size and segment markets
    • launch and position (or reposition) products and services
    • establish benchmarks and set goals

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    • focus groups (in-person, online, and non-time-bound)
    • listening sessions
    • in-depth one-on-one interviews
    • phone surveys
    • online surveys
    • public intercepts
    • market sizing
    • perceived gap analysis
    • secondary research (i.e., exploration of existing, third-party research)

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Jack MaykoskiVice President, Training and Program Management, Graduate School USA

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Craig WeinrichMaryland Nonprofits

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Amy DelaneyVice President, Director of Marketing, Pacific Continental Bank

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Nancy DysardDirector for Marketing and Public Relations, Harford Community College

Thanks to MarketPoint for everything you have done for LBC.  We couldn’t have found a better market research firm.  Your many recommendations were right on target and will take us to where we want and need to be.

Amanda ZinnPresident/CEO, Leadership Baltimore County